Thinking up a catchy business name can seem like an impossibility when you've spent hours putting pen to paper and asked just about everyone you can think of for ideas.
However, to get the ultimate catchy business name, it can be a matter of doing some very simple research. The internet is a great place to start. You can go onto certain websites and type in the nature of your business and the search will throw up related words.
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A dictionary is also a brilliant source of information. When you search for a specific word, very often the description will send you to another related word and then another. I'll bet there are words and terms in the dictionary that you hadn't even thought of!
Newspapers and magazines especially can give you great ideas for a catchy business name. Specialist magazines that are dedicated to the type of business you are in are going to be full of great ideas.
There are many different thoughts on how you should name a business. Some will recommend that you choose a name that is theme or name related, whereas others seem to think that an 'all purpose' business name is the way to go. Personally, I think there are many different factors that should be considered.
Is your business relating to just one topic or product? If this is the case, then a more specific name should be used. This usually indicates that you are in a small niche, so a catchy business name that is theme related will work best.
For example; Pizza hut sells pizzas. People know that when they go there, they are going for pizza. A catchy name for a thai restaurant could be 'Beau Thai'- and how about 'On 4 Wheels' for a driving school?
If your business relates to multiple topics that are in the same category, then a name that covers all the products is going to work best. For example; Google and Yahoo are known all over the globe. Their business covers thousands of different topics, so the name they chose was a generic one, but their business names mean absolutely nothing. In fact it's gobble-de-gook. But the names are catchy and people remember them.
Be bold, be humorous. People have always got a smile when they hear a comical catchy business name, and if it has caught their attention, they will remember you and more than likely check you out over the competition!
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Overview
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
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