Black Friday The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution 2011 Deals
Nov 13, 2011 04:07:15
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Black Friday The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Overview
It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
—Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet
"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
—John Chambers, CEO of Cisco Systems, Inc.
"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
—Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
—Mark Burnett, Television Executive Producer
Black Friday The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Specifications
Hugh MacLeod Celebrates The End of Business as Usual in a Cartoon
Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Check out his cartoon to celebrate The End of Business as Usual:
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From the Author: Who is the "Me" in Social Media?
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Commenters—Providing thoughts, opinions, observations, experiences, and sometimes, unfiltered reactions to the information shared online. They are less likely to produce original content, but are compelled to share their views.
Researchers—Peer-to-peer influence is prominent in social networks, and researchers rely on their social graphs for information and direction to make qualified decisions. They are also active in championing polls and surveys to truly learn about the thoughts and opinions of those connected to them.
Conversationalists—Conversationalists fuel threads within and across networks by participating in conversations through proactive updates and direct responses to other content.
Curators—Curators work diligently to find and share what captivates them as filtered by what they believe will interest their followers in their interest graphs.
Connectors—Individuals who take social networking literally. Connectors represent the most resilient and obliging roles in new media today, constantly investing in the quality and caliber of their networks and the niche works of those important to them.
Producers—Among the more elite group of online participants, their stature is earned by the amount of content they generate within multiple networks.
Broadcasters—Broadcasters are mostly one-way communicators who either intentionally or unintentionally push information to followers without injecting conversational aspects into the mix.
Marketers—Profiles dedicated to marketing ideas, products, or services and may or may not include content outside of their portfolio, unless the account is focused on funneling beneficial and value-added solutions to specific audiences, regardless of origin.
Entertainers—Entertainers feel responsible to satisfy and engage the social graph they weave. They use their channels to delight, occupy, or divert others, and they’re often cherished by those who follow them.
Socialites—Individuals who have earned varying levels of weblebrity, these new Internet famous personae who earn recognition and attention in online networks, which increasingly spills over to real-world fame.
Self-promoters—Unlike broadcasters and marketers, self promoters are unconcealed in their intentions through constant updating of activities, events, and accomplishments.
Egocasters—Egocasters contribute to the ego in the egosystem and represent the evolution of self-promoters. What they think and say is what they believe to be the reality for one and for all. They lose touch with perspective, as listening gives way to telling.
Observers—Often referred to as inactives, lurkers, or simply consumers, observers represent the majority of the social web today, defined by those who read and also share information in the back channel, including email, and also in the real world.
Social Climbers—Social capital is not only something that is earned in social networking, it is something that is proactively pursued by those whose sole mission is to increase influence scores. These individuals intentionally climb ladders on the avatars, profiles, and social capital of others.
Spammers—Those accounts and profiles that are created to push messages blindly. They're often tied to current events (using trending keywords or hashtags) or targeting influential voices to lure them into clicking through to their desired goal.
Complainers—When we love something, we tell a few people. When something bothers us, we tell everyone. Complainers are often sharing their discontent as a primary ingredient in their social stream. And, as customer service takes to the Social Web, these complainers are only encouraged to share their experiences to achieve satisfaction and earn recognition for their role as the new social customer.
Trolls—Certainly the bottom of the connected customer psychology chart, these individuals exist solely to suck the life out of engagement. These social vampires jump from thread to thread and profile to profile and community to community, feeding on the animation and productivity within each. While everyone is left void of intellectual or emotional resolve, trolls leave with a greater sense of self-worth. They are not worthy of engagement.
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