"But, why do I need a website? I have been in business a long time and never needed a website"
Business & Finance Books
Well, that is a good argument and may be valid. However, the times, they are a changin'.
Business & Finance Books
Having a website is like having a sign that says you are open for business. It is just a little part of doing business but it can make your business seem more legitimate to your clients.
Why?
You automatically:
- look more professional
- have more credibility
When you give a person your contact information, it makes you seem more established. When people see that you have your own website, right away it looks like you care about your customers and want to give them information. It is all about positioning yourself and setting yourself apart from the competition. If someone just rolls into town and they look up 3 different businesses and yours is the only one with a website, the others will look poorer for it.
When you have a website, it shows that you are up-to-date and current with your marketing. People expect to see your website address. They may never go and visit your site - they may not need to, but that doesn't matter. You need to have a site and you need to get it out where people can see it. It can set you apart from other businesses in your town that do not have a site.
Another good reason to have your own website is that you can convey your image to people right inside their own homes.
Someone sitting in their living room can look you up online and find out about your business, the products or services you offer and get to know a bit about you before they even leave their house to buy your product or service. When you buy advertising space, usually the more you buy, the more it costs. A ½ page ad in the phone book costs more than a ¼ page ad. Then they charge you extra for colours and so on.
When you have a website you get to leverage your advertising dollars. Now all you need to do is market your website address and drive traffic there. Once people get to your website, you have basically all the space you want and it doesn't cost extra! Now you can have pictures, audio, video, demonstrations, coupons, information, details, features, benefits, colours, logo, and anything else you can think of - at little or no extra cost! Far more than you can include directly into the various types of media you are currently utilizing.
So now you have a great "advertisement" - your website - but you are able to buy smaller, less expensive ads in the media. This can be very powerful to your advertising budget.
Having your own website name means you can have an email address at your-own-business-name.com (for example). It becomes part of your identity. It means you can have a company email address. Everyone needs an email address just like everyone needs a phone. Some people just prefer to use email over the phone and by not having one, you could be leaving those people unserved. Do not discount the value that a website - even a simple one - adds to your small business.
Why Does Your Small Business Need a Website?
Business & Finance Books
Dec 02, 2011 16:43:14
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Cyber Monday Risque Business (Contemporary Erotic Romance) Overview
Book Description:
Kari Reynolds is a human resources specialist on a short-term assignment at Coleman Engineering. It’s her job to lead workshops but there’s one big problem – the boss, Matt Bradford.
Being near Mr. Tall, Dark and Smoking Hot brings out Kari’s naughty side. One look at him makes her forget what’s appropriate in the workplace, and she’s smart enough to know the heated glances he’s shooting her way have nothing to do with business.
Now all she has to do is convince Matt to ignore her job title and try a little office pleasure…
Approximately 11,000 words
__________
Excerpt:
Matt Bradford stared across the conference room table and felt his balls clench. His managers stepped out for the lunch break twenty minutes ago, but the glass-walled space was not totally empty. One person remained. One hot and very off-limits person who broke his concentration just by breathing – Kari Reynolds.
With straight brown hair, green eyes and body that even her proper navy business suit couldn't hide, she qualified as pure temptation. Curvy with big eyes and a full mouth. Then there was the necklace. She wore a string of pearls every single day, and every single night he fantasized about her spread out on his sheets wearing nothing else.
Even now he sat there with his hands folded on his lap to keep from reaching out and stroking the tiny circles…and keep stroking until he hit skin.
"You don’t have to babysit me, you know." She delivered the comment without looking up. Her fingernails drummed against the mahogany tabletop as her gaze stayed focused on the yellow legal pad in front of her.
"I'm not hungry." Now that was a damn lie, but food was not the issue. She was.
She'd come to Coleman Engineering on an interim assignment and at the insistence of corporate headquarters. Matt ran the San Diego satellite office but the owner in New York City, Rob Coleman, set the rules. When a manager there crossed a line with an assistant a few months back, Coleman instituted a company-wide human resources campaign on proper workplace behavior.
Matt's division possessed a clean record, but that didn’t matter. Everyone had to attend the training by the outside consulting group, which landed Kari and her mile-long legs right in his path.
Matt had never even dated a woman from the office. He hadn't wanted to take the chance of having his advances misunderstood. But keeping his hands off Kari and his staring to a minimum was killing him. It was as if Rob had invented this twisted sensual game to torture him.
"I leave on Friday," she said.
That was news to Matt. That left only a few more days of watching her and wanting. "Since when?"
She glanced up at him. "I thought you’d be relieved to be rid of me after three weeks of constant contact."
"Admittedly, before you came I wasn't looking forward to interrupting the workday for lectures on topics that seemed like common sense, but you made it interesting." He left out the part where he spent half the night mentally undressing her.
As if she could read his mind, she smiled. Leaning back in her chair with her arms folded under her breasts, she crossed one leg over the other. "In other words, you got used to me."
That heated look, the dip of her blouse, the peek of the shadowed valley beneath the open button, the sexy way her leg swung around in the air. In any other place, in any other time, he would swear she was sending a signal.
__________
About The Author:
National bestselling and award-winning author HelenKay Dimon is a former divorce attorney who now writes romance full time. She is thrilled to create love stories for a living rather than end them…though her characters can be as difficult as real people. Two of her novels have been designated as “Red-Hot Reads” by Cosmopolitan Magazine and excerpted in its issues. Her books have been featured at numerous venues, including E! Online and The Chicago Tribune. You can visit her website at www.helenkaydimon.com
Cyber Monday Risque Business (Contemporary Erotic Romance) Specifications
Book Description:
Kari Reynolds is a human resources specialist on a short-term assignment at Coleman Engineering. It’s her job to lead workshops but there’s one big problem – the boss, Matt Bradford.
Being near Mr. Tall, Dark and Smoking Hot brings out Kari’s naughty side. One look at him makes her forget what’s appropriate in the workplace, and she’s smart enough to know the heated glances he’s shooting her way have nothing to do with business.
Now all she has to do is convince Matt to ignore her job title and try a little office pleasure…
Approximately 11,000 words
__________
Excerpt:
Matt Bradford stared across the conference room table and felt his balls clench. His managers stepped out for the lunch break twenty minutes ago, but the glass-walled space was not totally empty. One person remained. One hot and very off-limits person who broke his concentration just by breathing – Kari Reynolds.
With straight brown hair, green eyes and body that even her proper navy business suit couldn't hide, she qualified as pure temptation. Curvy with big eyes and a full mouth. Then there was the necklace. She wore a string of pearls every single day, and every single night he fantasized about her spread out on his sheets wearing nothing else.
Even now he sat there with his hands folded on his lap to keep from reaching out and stroking the tiny circles…and keep stroking until he hit skin.
"You don’t have to babysit me, you know." She delivered the comment without looking up. Her fingernails drummed against the mahogany tabletop as her gaze stayed focused on the yellow legal pad in front of her.
"I'm not hungry." Now that was a damn lie, but food was not the issue. She was.
She'd come to Coleman Engineering on an interim assignment and at the insistence of corporate headquarters. Matt ran the San Diego satellite office but the owner in New York City, Rob Coleman, set the rules. When a manager there crossed a line with an assistant a few months back, Coleman instituted a company-wide human resources campaign on proper workplace behavior.
Matt's division possessed a clean record, but that didn’t matter. Everyone had to attend the training by the outside consulting group, which landed Kari and her mile-long legs right in his path.
Matt had never even dated a woman from the office. He hadn't wanted to take the chance of having his advances misunderstood. But keeping his hands off Kari and his staring to a minimum was killing him. It was as if Rob had invented this twisted sensual game to torture him.
"I leave on Friday," she said.
That was news to Matt. That left only a few more days of watching her and wanting. "Since when?"
She glanced up at him. "I thought you’d be relieved to be rid of me after three weeks of constant contact."
"Admittedly, before you came I wasn't looking forward to interrupting the workday for lectures on topics that seemed like common sense, but you made it interesting." He left out the part where he spent half the night mentally undressing her.
As if she could read his mind, she smiled. Leaning back in her chair with her arms folded under her breasts, she crossed one leg over the other. "In other words, you got used to me."
That heated look, the dip of her blouse, the peek of the shadowed valley beneath the open button, the sexy way her leg swung around in the air. In any other place, in any other time, he would swear she was sending a signal.
__________
About The Author:
National bestselling and award-winning author HelenKay Dimon is a former divorce attorney who now writes romance full time. She is thrilled to create love stories for a living rather than end them…though her characters can be as difficult as real people. Two of her novels have been designated as “Red-Hot Reads” by Cosmopolitan Magazine and excerpted in its issues. Her books have been featured at numerous venues, including E! Online and The Chicago Tribune. You can visit her website at www.helenkaydimon.com
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