Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

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Nov 18, 2011 16:07:06

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The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:

-Creating and delivering superior customer value
-Incorporating and establishing a board of directors early on
-Founding a merchandising division
-Giving away your product for free to increase demand

Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.

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Secrets in Plain Sight: Business & Investing Secrets of Warren Buffett, 2011 Edition (eBooks on Investing Series)

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Nov 17, 2011 17:48:37

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Black Friday Secrets in Plain Sight: Business & Investing Secrets of Warren Buffett, 2011 Edition (eBooks on Investing Series) Overview

UPDATED JUNE 2011

“Warren Buffett ... is our most successful investor and this book explains why. A great way to start on your path to prosperity.”
– Larry Kudlow, host of The Kudlow Report and Morning Call on CNBC.

“The most insightful analysis of Buffett and Berkshire I’ve ever read.”
– Vitaliy N. Katsenelson, author of the “Little Book on Sideways Markets.”

“An excellent, easy-to-read book that provides insight into how Warren Buffett works his magic. I am buying copies for my kids who are in their 20’s. Might as well start young at understanding how to manage and make money.”
—Kim Wisckol, retired executive, Hewlett-Packard Company.

HOW DID WARREN BUFFETT DO IT?

How did Warren Buffett become the world's richest man? The greatest investor of our times? America's most successful business executive? Jeff Matthews, a 30-year Wall Street veteran and incisive Buffett watcher, travels to the Berkshire Hathaway annual meeting each year to unlock the “secrets” behind Buffett’s success as an investor and CEO. Matthews's findings: Buffett’s "secrets" are in plain sight, and 41 of them are in this book, including new secrets uncovered at the April 30, 2011 annual meeting, the most controversial in Berkshire's history thanks to the "Sokol Affair." Secrets include:

SECRET # 9: READ EVERYTHING YOU CAN

This is the first advice Warren Buffett gives to aspiring investors, and he isn’t kidding. “By the age of 10,” he says, “I’d read every book in the Omaha Public Library with the word ‘finance’ in the title, some twice.” Buffett’s reading habits did not stop there: he still reads thousands of financial statements and annual reports each year, and acquaintances who’ve shared rides on NetJets with Buffett report that he’ll chitchat briefly and then start reading from a stack of material. But Buffett doesn’t steer investors toward any particular investment style. Instead, he advises reading everything possible to find the style that suits you. Says the world’s best investor: “If it turns you on, it probably will work for you.”

SECRET #13: BE OPEN-MINDED. YOU NEVER KNOW WHERE YOU WILL FIND OPPORTUNITY.

Buffett originally spurned an opportunity to buy a small California-based boxed chocolate maker in the early 1970s. “I don’t think we want to be in the candy business,” he told the caller. At the time, Berkshire was mainly an insurance company. After looking hard at the numbers, however, and with the encouragement of his California-based business partner, Charlie Munger, Buffett changed his mind and they bought See’s Candies for a mere million. It was one of the greatest acquisitions any company would ever make, and it happened because Warren Buffett was open-minded.

SECRET #15: LOOK FOR LOLLAPALOOZA IDEAS.

Buffett and Munger believe another key to investment success is to assiduously search for a few “lollapalooza” ideas … and when you do find them, make a major commitment. “You really want one that you don’t have to sell,” says Charlie Munger. “Then you can sit on your a__ for 30 years.”

SECRET #30: WORRY ABOUT EVERYTHING—NOBODY ELSE WILL DO IT FOR YOU.

“I don’t want to have the chances of having something go wrong to be slim, I wanna have it be none,” says Warren Buffett. “There’s no way I can assign that to a risk committee.” It is no coincidence that Berkshire Hathaway was one of the few financial companies in the world that required no bailout during the crisis. Says Buffett, “I worry about everything at Berkshire.”

JEFF MATTHEWS OFFERS A UNIQUE PERSPECTIVE

Jeff Matthews is not like most Buffett watchers, and this book is not like most Buffett books: it is an easy to read, even-handed evaluation of Warren Buffett’s business and investing acumen by an astute, analytical value-based investment manager. It is also the first and only "updatable" Buffett book.

FREE UPDATES THROUGHOUT THE YEAR

The 2011 Edition was published in April and updated in June. More updates will be offered free to purchasers of this ebook.

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Univera MLM Business - Opportunity Or Scam?

Univera Life Sciences is a network marketing company that provides a variety of nutritional supplements and services. They have established themselves as a leading network marketing company, and are quickly becoming known for their business opportunity.

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However, there have been some concerns about the Univera business opportunity. In this article, we will go through and give an unbiased review of the pros and cons of promoting a Univera business, and see if Univera is truly a great business opportunity...or a great scam.

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1. Univera - The Good

Univera was founded in 1998 by YunHo Lee, a Korean businessman that had long-suffered poor health. As the story goes, Mr. Lee tried all the tonics of conventional medicine with no results. One day, a friend gave him some juice from an Aloe vera plant, and made a "miraculous recovery".

In fact, Univera is one part of the ECONET conglomerate, which consist of

Univera Unigen Aloecorp / Russia Biomass NatureTech

The flagship product for Univera is their AgelessXtra nutritional supplement. They are also have a well-structured compensation plan for their associates. As a network marketing business, you earn up to 15% on direct signups, and up to 5% on your downline, depending on what rank you achieve. They also have a 2% profit sharing program for distributors that reach a certain rank. They also have a BMW car program that allows their reps to bank an additional ,600 per month toward the payment of a BMW. Not too shabby.

2. Univera - The Bad

The Univera business opportunity looks really good at first sight; however, flags start to appear when we see their marketing plan. Like many network marketing businesses, Univera recommends that you grow your business with "relationship" marketing, i.e. selling product to friends, family members, and others that you know. Their program focuses on leveraging your "warm market" to grow your business which worked really well...50 years ago.

We live in a very different society today than we did in the 1950's, when network marketing first got started. These days, most people do not have large warm markets, and even if they are large, most people do not like to be sold items from their friends and family members.

3. Univera - The Ugly

Another issue is the concept of marketing the business first, the product second. Like many compensation plans, Univera gives out the most generous bonuses for the recruitment of other associates, so form a distributors standpoint, they are compensated for finding distributors first, product-users second.

The problem comes when a new distributor (who is not making any money yet) approaches their warm market with a business opportunity to make money. There is a credibility issue that arises when someone who is making no money is telling other people how they can make a whole lot of money. Many network marketing companies try and resolve this issue with "3-way calling", where the distributor calls their upline (who is supposedly making money) to talk to their prospect. Unfortunately, this only positions the distributor as a gopher instead of a legitimate business builder.

Growing a Univera business can be a great opportunity. They appear to have some good products, but there are plenty of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.

In closing, I would say that starting and developing a Univera business is lucrative if you know how to use the telephone, the Internet, and other effective marketing tools to grow your business. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. Univera is definitely not a lottery ticket or a stock option - meaning, you do not just buy in and wait for a payout.

If someone does not have the first clue on how to market effectively, then I would suggest they either learn how to be an effective marketer, or else just use the Univera products as way increase personal health.

This article can be freely published on a website as long as it is not modified in any way including the author bylines and active hyperlinks.

Univera MLM Business - Opportunity Or Scam?

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Black Friday Improve Your Business Communication (Collection) 2011 Deals

Nov 16, 2011 19:07:33

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Black Friday Improve Your Business Communication (Collection) Overview

This is the eBook version of the printed book.

A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!

Get answers, get action! Supercharge your business writing, question asking, presentation delivery, and more!

Three full books of proven solutions for supercharging personal effectiveness by improving the way you communicate! Master 52 proven, bite-size, easy-to-use business writing techniques for improving everything from emails to proposals… discover how to ask better questions, and get better, more actionable answers… learn how to make presentations that win, from the world’s #1 presentation expert!

From world-renowned leaders and experts, including Natalie Canavor, Claire Meirowitz, T. J. Fadem, and Jerry Weissman

Black Friday Improve Your Business Communication (Collection) Specifications

This is the eBook version of the printed book.

A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!

Get answers, get action! Supercharge your business writing, question asking, presentation delivery, and more!

From world-renowned leaders and experts, including Natalie Canavor, Claire Meirowitz, T. J. Fadem, and Jerry Weissman

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How to Start a Home Based Cupcake Business

The passion for all things cupcake has exploded since the late 1990's and shows no sign of slowing down. The craze that began with New York City's Magnolia Bakery and immortalized on Sex and the City spawned an industry. The impact has been a seven-fold increase in cupcake sales in the last 5 years. While some predicted the cupcake market would reach a saturation point or that the economic collapse that began in 2008 would be the end of the cupcake trend, the demand is still growing. Even with our recent economic troubles, people are still spending money on small indulgences, especially bakery items. It is a great time to start a home-based cupcake business.

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Perhaps you've been told by friends and family that you should go into business for yourself because of the scrumptious cupcakes you make for holiday and birthday celebrations. Perhaps it's simply been your dream to provide delectable desserts to the people in your community and be involved with the special events that occur in people's lives. Whatever your reason, opening a cupcake business at home takes a great deal of time, planning, dedication, and commitment.

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There are many things that must be considered when contemplating opening a home cupcake business. The first consideration is the legality of selling food produced in a home kitchen. There are currently only a handful of states in the U.S. that have cottage food laws and permit the sale of home-produced baked goods directly to the public. These include Iowa, Kentucky, Maine, Michigan, New Hampshire, North Carolina, Ohio, Pennsylvania, Tennessee, Utah, Virginia, and Vermont. Within other states there are some exceptions on a county by county basis. It is important to check with the state Department of Agriculture and your state and local health departments to discern the rules in your community.

Once you've determined that a home based cupcake business is legal, the second step is writing a business plan. Everything from what kinds of cupcakes you will offer to how you will price your products are all important details you need to begin working out even before you open your business. Writing a business plan will help you think through all the decisions you must make and the steps you should take before you ever buy your first ingredient and open for business. The best place to start when writing a new business plan is your local Score office. http://www.score.org/

Creating your business plan should be something you do before you open your business. It not only ensures that you will have a map that helps guide you through the initial decisions of opening your business but it also paves the way for you to have the ability to receive both commercial loans and Small Business Administration backed financing. Just like having the right recipe can mean the difference between a great cupcake and one that no one wants to eat, taking the right steps before you open your business can ensure that you will still be there in the years to come.

How to Start a Home Based Cupcake Business

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Black Friday Car Guys vs. Bean Counters: The Battle for the Soul of American Business 2011 Deals

Nov 15, 2011 20:36:24

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Black Friday Car Guys vs. Bean Counters: The Battle for the Soul of American Business Overview

"It's time to stop the dominance of the number-crunchers, living in their perfect, predictable, financially-projected world (who fail, time and again), and give the reins to the 'product guys'...those with vision and passion for the customers and their product or service."

When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top quality craftsmanship, the money would follow. The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.

But then GM's leadership began to put their faith in numbers and spreadsheets. Determined to eliminate the "waste" and "personality worship" of the bygone creative leaders, and maximize profitability, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers.

After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy, with acclaimed new models like the Chevrolet Volt, Cadillac CTS, Chevrolet Equinox, and Buick LaCrosse.

Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. As he writes:
"It applies in any business. Shoe makers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis- driven philosophy every time."

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Google+ for Business: How Google's Social Network Changes Everything

Black Friday Google+ for Business: How Google's Social Network Changes Everything 2011 Deals

Nov 14, 2011 22:42:12

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Black Friday Google+ for Business: How Google's Social Network Changes Everything Overview

Google+ is incredibly hot, and its powerful business features make it even more valuable to entrepreneurs and marketers. In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential before their competitors even realize it's there. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: * How Google+ is different, and why the difference matters * Where to start after you sign up * How to define effective Google+ strategy and tactics * How to integrate Google+ into current online/digital strategies * How customers are using Google+ -- and what they're looking for * How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees * How to use Circles to organize contacts and interactions far more effectively * How to create posts that draw attention and spark conversations * How to build a simple, low-cost content strategy * How to grow an audience and share others' valuable content * Tips and tactics for going way beyond the basics

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Simple Business Plan Outline Tips

Follow these simple tips to create a stronger business plan as you outline and write:

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Use a Template

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Using a template starts you on the right foot, with a standardized order for a business plan which has been vetted by years of use by entrepreneurs and funders. Standing out by creating a new organization system for your plan is a negative way to stand out and will be a distraction. Keep your creativity to your business and marketing ideas. That is where you must prove to funders that you can excel.

Move From Bullet Points to Text

Start the writing process by getting all of your ideas and notes down on paper in bullet point format. If you begin by writing full sentences you may very quickly become hung up on the quality of your writing, which should be the furthest thing from your mind at this stage. Fill the content of each section with your basic ideas in note format at first. Make sure the ideas are sound before writing them as full sentences and paragraphs.

Consistent Headings

The plan should be easy to navigate through and move back and forth between sections. For this reason, make sure the formatting of the content, section headings, and subsection headings are consistent throughout. There is no reason to create distracting new fonts and colors for each section. The plan must be formal, yet attractive in the use of fonts and headings.

Reading Out of Order

Although the plan's order makes sense and builds the story of the business one piece at a time, you should be prepared for the fact that some funders may read the plan out of order. This may be because they skip ahead to a section they have specific expertise in (such as marketing, operations, or finance) or because their organization has specific requirements which they must see are satisfied before any further consideration. In any case, each section must be able to stand on its own to a certain extent, assuming the reader has covered at least the executive summary and company overview sections.

Simple Business Plan Outline Tips

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Black Friday Improve Your Business Communication (Collection) 2011 Deals

Nov 14, 2011 01:28:00

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Black Friday Improve Your Business Communication (Collection) Overview

This is the eBook version of the printed book.

A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!

Get answers, get action! Supercharge your business writing, question asking, presentation delivery, and more!

From world-renowned leaders and experts, including Natalie Canavor, Claire Meirowitz, T. J. Fadem, and Jerry Weissman

Black Friday Improve Your Business Communication (Collection) Specifications

This is the eBook version of the printed book.

A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!

Get answers, get action! Supercharge your business writing, question asking, presentation delivery, and more!

From world-renowned leaders and experts, including Natalie Canavor, Claire Meirowitz, T. J. Fadem, and Jerry Weissman

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The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Black Friday The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution 2011 Deals

Nov 13, 2011 04:07:15

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Black Friday The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Overview

It's a new era of business and consumerism—and you play a role in defining it

Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
—Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet

"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
—John Chambers, CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
—Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
—Mark Burnett, Television Executive Producer

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Hugh MacLeod Celebrates The End of Business as Usual in a Cartoon

Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Check out his cartoon to celebrate The End of Business as Usual:

From the Author: Who is the "Me" in Social Media?

Problem Solvers—One of the most common sources of conversations and updates in social media are questions . . . people seeking information in the hopes that commenters will respond with resolution or direction.

Commenters—Providing thoughts, opinions, observations, experiences, and sometimes, unfiltered reactions to the information shared online. They are less likely to produce original content, but are compelled to share their views.

Researchers—Peer-to-peer influence is prominent in social networks, and researchers rely on their social graphs for information and direction to make qualified decisions. They are also active in championing polls and surveys to truly learn about the thoughts and opinions of those connected to them.

Conversationalists—Conversationalists fuel threads within and across networks by participating in conversations through proactive updates and direct responses to other content.

Curators—Curators work diligently to find and share what captivates them as filtered by what they believe will interest their followers in their interest graphs.

Connectors—Individuals who take social networking literally. Connectors represent the most resilient and obliging roles in new media today, constantly investing in the quality and caliber of their networks and the niche works of those important to them.

Producers—Among the more elite group of online participants, their stature is earned by the amount of content they generate within multiple networks.

Broadcasters—Broadcasters are mostly one-way communicators who either intentionally or unintentionally push information to followers without injecting conversational aspects into the mix.

Marketers—Profiles dedicated to marketing ideas, products, or services and may or may not include content outside of their portfolio, unless the account is focused on funneling beneficial and value-added solutions to specific audiences, regardless of origin.

Entertainers—Entertainers feel responsible to satisfy and engage the social graph they weave. They use their channels to delight, occupy, or divert others, and they’re often cherished by those who follow them.

Socialites—Individuals who have earned varying levels of weblebrity, these new Internet famous personae who earn recognition and attention in online networks, which increasingly spills over to real-world fame.

Self-promoters—Unlike broadcasters and marketers, self promoters are unconcealed in their intentions through constant updating of activities, events, and accomplishments.

Egocasters—Egocasters contribute to the ego in the egosystem and represent the evolution of self-promoters. What they think and say is what they believe to be the reality for one and for all. They lose touch with perspective, as listening gives way to telling.

Observers—Often referred to as inactives, lurkers, or simply consumers, observers represent the majority of the social web today, defined by those who read and also share information in the back channel, including email, and also in the real world.

Social Climbers—Social capital is not only something that is earned in social networking, it is something that is proactively pursued by those whose sole mission is to increase influence scores. These individuals intentionally climb ladders on the avatars, profiles, and social capital of others.

Spammers—Those accounts and profiles that are created to push messages blindly. They're often tied to current events (using trending keywords or hashtags) or targeting influential voices to lure them into clicking through to their desired goal.

Complainers—When we love something, we tell a few people. When something bothers us, we tell everyone. Complainers are often sharing their discontent as a primary ingredient in their social stream. And, as customer service takes to the Social Web, these complainers are only encouraged to share their experiences to achieve satisfaction and earn recognition for their role as the new social customer.

Trolls—Certainly the bottom of the connected customer psychology chart, these individuals exist solely to suck the life out of engagement. These social vampires jump from thread to thread and profile to profile and community to community, feeding on the animation and productivity within each. While everyone is left void of intellectual or emotional resolve, trolls leave with a greater sense of self-worth. They are not worthy of engagement.

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